For a Shelter Coordinator
"Right now, every time an outreach worker needs a bed, they call you. This platform lets them see your availability on their phone — so they only call when they have a specific question, not to ask if you have space. Updating your bed count takes about 30 seconds. And if a worker holds a bed for a client, you can see it so you're not caught off guard."
Key phrase: "They only call when they have a specific question."
For a CoC Administrator
"We built a free, open-source platform that gives your whole CoC real-time bed availability across every participating shelter. Outreach workers search on their phones. Coordinators update in three taps. You get utilization data and demand signals that your current system can't give you. It connects to HMIS. And because it's open-source and self-hosted, you own your data."
Key phrase: "You own your data."
For a City Official
"This is open-source infrastructure for emergency shelter coordination — free to use, self-hosted, so the city owns its data. It's designed to support WCAG 2.1 AA accessibility, Apache 2.0 licensed, and it's been built from day one for government adoption. We're looking for a city partner who wants to be part of shaping the first pilot."
Key phrase: "Built from day one for government adoption."
For a Funder
"A family in crisis waits two hours to find a shelter bed because outreach workers are making phone calls in the dark. We built a free, open-source platform that makes real-time availability visible across an entire region — designed for communities that can't afford commercial software. The platform is ready for a first pilot and we're looking for funding to support community adoption."
Key phrase: "Designed for communities that can't afford commercial software."
The Universal Headline
"No more midnight phone calls."
Use this in every document, every page, every pitch. It's specific, emotional, and true.